Scottish textile and ceramic company ANTA is to launch into the fashion capital of the world with a high profile presence in a leading new department store in Milan, Italy.
The firm, based near Tain in the Scottish Highlands, has been hand picked as the flagship brand on the top floor of the new Excelsior department store, in Galleria del Corso, Milan.
This will be the first overseas store for ANTA, whose finest tartan pieces are made almost entirely from materials produced and made in Scotland.
The store will open on Tuesday September 6. The design-driven company was chosen as one of a handful of British brands representing British style in the world’s fashion capital.
They were selected after Excelsior’s buying team extensively trawled the UK market to find high quality, contemporary design.
Dario Spadea Pandolfi, the main buyer for Excelsior said in a statement: “We were so excited when we found ANTA. We needed a British company to complete the store’s global offering and give a true sense of British style and quality manufacture. ANTA made complete sense to us – attention to detail, glorious colours, and the finest materials… all made in Scotland.”
Annie Stewart, ANTA’s managing director said: “Scotland has a long, proud tradition of producing high quality design and textiles and now ANTA is getting a great chance to demonstrate how we combine tradition with contemporary style in one of the most stylish cities in the world.
“I have always loved the combination of wonderfully seductive colour with beautiful material. Along with the bagpipes tartan evokes poetry, romance and heroism around the world. I am sure the Italians will love it”.